Development Of Film Tourism in India
The Ministry of Tourism has recognized films as a powerful tool for promotion of destinations and taken following steps to promote Film Tourism as an important Niche Tourism product in the country:
The Ministry of Tourism has formulated guidelines, for extending financial support to various State Governments/Union Territory (UT) Administrations, for promotion of Film Tourism. Under these guidelines, Central Financial Assistance (CFA) of Rs.2 lakh per film is extended, during each financial year, to State Governments and UT Administrations for a maximum of Five Films, which include Feature Films, Documentaries, Tele-films and Television Serials. The CFA is granted for meeting the costs on Space Hiring/Filming charges, Facilitation Fee etc., payable by the Filming Unit to various State Governments, UT Administrations, Government agencies etc. The films for CFA are selected based on the potential exposure they can provide for promotion of tourism destinations and locations. These guidelines have been circulated to all State Governments/UT Administrations and have been uploaded on the official website of the Ministry of Tourism;
To establish India as a preferred filming destination and promote Film Tourism, the Ministry of Tourism and the Ministry of Information & Broadcasting entered into a Memorandum of Understanding (MoU) in February 2012, inter-alia, to promote Cinema of India as a sub brand of “Incredible India” at various international film festivals and markets abroad, to develop synergy between tourism and the film industry and to provide a platform for enabling partnerships between the Indian and global film industry;
To promote Film Tourism during 2013-14, the Ministry of Tourism and the Ministry of Information and Broadcasting have jointly participated in the Cannes Film Festival & Market, International Film Festival of India (IFFI, Goa), and Film Bazaar (Goa);
The Ministry of Tourism instituted a National Tourism Award in 2012 “Most Film Promotion Friendly State/UT” to encourage the State Governments and Union Territories to facilitate filming in their State/UT.
No proposal has been received from any State Government/UT Administration for promotion of film tourism in the country.
This information was given by the Minister of State for Tourism (I/C) Shri K. Chiranjeevi in a written reply in the Lok Sabha.