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Canon has launched the EOS 1200D in India. The EOS 1200D, is targeted at amateur photographers or first-time DSLR buyers.

Canon said its latest launch, the EOS 1200D, strengthens its much-acclaimed EOS range. It reaches out to new users such as amateur photographers, hobbyists and even digital compact camera and smartphone upgraders who enjoy taking high quality images with beautiful background blur effect. This entry-level DSLR offers advance control, images with sharp details, a host of easy-to-use features giving consumers the option of exploring Canon’s repertoire of more than 70 EF lenses.

Dr. Alok Bharadwaj, Executive Vice President, Canon India, said, “At Canon, we’re in the business of creating new trends. With the new EOS 1200D, we’ve actually created a product aimed at bringing brilliant image quality to a much wider audience, encouraging the masses to enjoy photography culture. To promote the EOS 1200D we are launching an exciting pan India campaign – Everyone Can With A Canon, targeting everyday users, specifically families and mothers.”

EOS 1200D – Ideal companion for first times buyers, even families as well as amateurs
The new EOS 1200D is targeted at newcomers to the world of DSLR cameras, including families who want to capture their memories with superior quality, budding amateurs and even hobbyists looking to work on their photography skills with a user-friendly DSLR. By combining Canon’s DIGIC 4 imaging processor and an 18-MP APS-C CMOS sensor, the EOS 1200D produces stunning photographs with a combination of sharp details and attractive background blur.

It is capable of recognizing the type of scene being shot based on factors such as subject color, brightness, contrast and distance, and will automatically adjust itself to optimal settings.

Casual users like to play with their photos, and the EOS 1200D allows this with Creative Filters that can be previewed on the LCD before shooting the photo. With the handy Feature Guide enabled, all functions will be explained on the camera’s LCD, helping users to learn about their camera without needing to refer to an operating manual.

Accurate and fast focusing and an Optical Viewfinder
A key difference between taking photos on a smartphone or compact camera and on a DSLR is the availability of an optical viewfinder in the latter. The EOS 1200D has a highly-accurate 9-point Auto Focus (AF) system with center cross-type AF point enables accurate and rapid focusing on both horizontal and vertical planes. The 9-point AF system gives users more freedom to frame shots even when the subject is off-center and AI Servo AF helps predict where a moving subject is going, so the subject is always keeping it in focus. The DIGIC 4 processor keeps the shutter response lag to a minimum, so you don’t miss a shot. While the continuous shooting speed of up to 3 frames per second ensures that you capture all the action, and do not miss any decisive moment.

Superior Image Quality
The EOS1200D features a large APS-C sensor packing in 18 MP and a DIGIC 4 image processor. With an ISO range of 6,400, expandable to ISO 12,800 the EOS 1200D is capable of capturing great details in even very lowlight. At low ISO’s it will capture images with great detail, accurate colour and contrast rendition, taking your passion to an all new height.

Superior video capability
The EOS 1200D captures Full HD movies at up to 30 fps. Videos are shot with beautiful background blur effects and incorporate a higher dynamic range, a capability that a smartphone cannot achieve. Even in lowlight situations, the EOS 1200D is able to shoot videos at ISO speeds of up to 6400.

Ergonomic Layout offers ease of use
Amateur DSLR users will feel at ease with the EOS 1200D. The buttons and controls of key functions are laid out in a way that ensures easy finding and optimum ergonomics. Additionally, when shooting with the viewfinder, users will be presented with information such as shutter speed and ISO the moment the subject is locked in focus.

The right pick for casual clickers
With the rise of casual photography, Canon knows that the amateur photographer demands high quality images while exercising more control over the technique to take pictures. 1200D aims at reaching out to such customers who want to take accurate and sharp pictures with an easy to use camera. Canon is serious about bringing photography to the masses and keeping in mind the same it is now introducing Canon1200D.

The EOS 1200D will be available at all Canon Image Squares and leading retail outlets at a price of Rs. 30,995/- (MRP) for the body only. The MRP of the kit options would be as follows: EOS 1200D + 18-55 IS II lens for Rs. 34,995/- and EOS 1200D + 18-55 IS II and 55-250 IS II for Rs. 39,995/-.